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Indonesian Products at the Frankfurt Musikmesse 2019

By Theduardo Prasetyo

Scroll ke bawah untuk artikel dalam Bahasa Indonesia

Indonesian music products finally took part in this year’s Frankfurt Musikmesse 2019, the biggest music industry expo which is being held yearly in Frankfurt, Germany. The Indonesian Board of Creative Industry (BEKRAF) supported the participation of the Indonesian companies in the Musikmesse. Guitanesia had the opportunity again to attend and cover the Musikmesse this year. Read also our posts from the Musikmesse last year :

Musikmesse 2018 Part 1

Musikmesse 2018 Part 2

Musikmesse 2018 Part 3

The Indonesian companies attending the Musikmesse had their products together at one big booth where they can showcase their products and interact personally with potential buyers from all around the world. There were 11 companies attending the Musikmesse this year. Live music shows also helped to bring more people to come the booth, especially through live performance of Sasando and Djembe which to most people in Europe is not very known.

BEKRAF brought a special theme at this Musikmesse with the title IDentities | From The Hands That Awaken The Soul. A giant poster portraying a sasando and the title was put on the entrance of hall 3 where visitors could find the Indonesian booth.

Companies who attended the musikmesse this year were :

  • Kuassa Teknika (Software dan Pro Audio)
  • Genta Guitar
  • Premiere Wood Manufacturing (Active dan Professional Speaker)
  • Kyre Drums
  • Indonesian Bamboo Community
  • Sawoe (Alat Musik Berbahan Dasar Kayu)
  • Sui Generis Straps 
  • X9 Pro Audio
  • Blueberry Guitar (Custom Guitar)
  • Seruni Audio (Hand-Built Microphone)
  • Sasando Shop 

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The Frankfurt Musikmesse was attended by international companies in the music industry, musicians, and also local visitors who are interested for music. Many of whom tried the sasando, observing the handcrafted three-neck Blueberry Guitar, tested Seruni Microphone, and many more. The personal interaction is hoped to build trust and confidence in Indonesian products in the international market.

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According to people we asked, the high quality of detailed craft and the considerably low price are the main selling points of the products. This year’s participation successfully introduces local Indonesian products internationally and was a statement for the international market.

Indonesian products, also from other industries, will soon to be found at other international expositions? Through the support of BEKRAF. BEKRAF was the only representative of country’s industry attending the messe, as most of the other countries companies are privately owned and do not receive support to the attend such event. BEKRAF also routinely organized a call for products from other industries to be selected and to be brought to international events such as the Frankfurt Musikmesse.

Check out more photos and videos below

 

 

 

 

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about the writer :
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THEDUARDO PRASETYO – @theduardo.guitar
Theduardo has performed in Indonesia as well as abroad. He started by learning guitar and then cello, where he has played as cellist in various orchestras and ensembles in Jakarta. After finishing his bachelor’s studies at Hochschule für Musik Detmold with Prof. Dale Kavanagh, he is currently pursusing his Master’s degree at Hochschule für Musik “Hanns Eisler” Berlin.

 

 


Bahasa Indonesia

Frankfurt Musikmesse 2019 yang diadakan tahun ini diikuti oleh industri musik Indonesia yang didukung oleh Bekraf. Guitanesia berkesempatan meliput secara langsung kehadiran Indonesia dalam pameran industri musik terbesar se-Eropa ini. Baca juga liputan Guitanesia tentang Musikmesse tahun lalu di :

Musikmesse 2018 Part 1

Musikmesse 2018 Part 2

Musikmesse 2018 Part 3

Perusahaan-perusahaan Indonesia di bidang musik memiliki booth besar bersama, dimana pengunjung bisa mencoba dan berinteraksi secara langsung dengan produk-produk yang ada. Ada 10? Perusahaan Indonesia yang mengikuti acara ini. Pertunjukan live, terutama melalui Sasando dan Jembe, berhasil menarik banyak pengunjung ke booth Indonesia. Selain itu tema khusus juga diangkat tahun ini yang berjudul : IDentities | From The Hands That Awaken The Soul. Logo sasando dan judul tema dipasang dengan ukuran sangat besar di pintu masuk Hall 3 tempat booth Indonesia berada.

Perusahaan yang mengikuti pameran ini meliputi :

  • Kuassa Teknika (Software dan Pro Audio)
  • Genta Guitar
  • Premiere Wood Manufacturing (Active dan Professional Speaker)
  • Kyre Drums
  • Indonesian Bamboo Community
  • Sawoe (Alat Musik Berbahan Dasar Kayu)
  • Sui Generis Straps 
  • X9 Pro Audio
  • Blueberry Guitar (Custom Guitar)
  • Seruni Audio (Hand-Built Microphone)
  • Sasando Shop 

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Pameran ini dikunjungi oleh perusahaan-perusahaan internasional di industri musik, musisi, dan juga publik awam yang tertarik kepada musik. Banyak orang mencoba bermain sasando, mengagumi gitar tiga leher dari Blueberry Guitars, mencoba mikrofon Seruni, dan banyak lainnya. Terpenting antara lain adalah hubungan internasional yang dibangun untuk memulai memasuki pasar internasional.

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Menurut opini-opini pengunjung, kualitas craft yang tinggi dan harga yang sangat bersaing dengan produk dari negara-negara lain adalah keunggulan produk Indonesia. Kehadiran booth Indonesia berhasil memperkenalkan produk dalam negeri dan adalah sebuah statement dari Indonesia untuk dunia.

Produk-produk Indonesia, tidak hanya di bidang musik, akan juga hadir di berbagai belahan dunia melalui pameran-pameran yang didukung oleh Bekraf. Kehadiran dan dukungan negara dalam mendukung industri kreatif Indonesia patut diapresiasi dengan tinggi. BEKRAF adalah satu-satunya badan industri kreatif dari sebuah negara yang hadir secara langsung di pameran dan memfasilitasi perusahaan lokal agar dikenal lebih luas. BEKRAF juga rutin mengadakan sayembara untuk perusahaan-perusahaan lokal di berbagai macam divisi untuk bisa mengikuti ajang internasional seperti ini.

Cek lebih banyak foto dan video di bawah :

 

 

 

 

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Tentang Penulis :
cutmypic
THEDUARDO PRASETYO – @theduardo.guitar
Sebagai gitaris, Theduardo telah tampil baik di Indonesia maupun di luar negeri. Ia memulai dengan belajar gitar dan kemudian cello, dimana ia juga telah aktif bermain di orkestra dan ensemble di Jakarta. Theduardo saat ini sedang menempuh studi master di Hochschule für Musik “Hanns Eisler” Berlin.

 

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